Why You Need To Chill About The New Coldplay Video

Posted at February 1st, 2016 | by Shivani Goel | in

Everyone is freaking out about The new Coldplay song video Hymn For The Weekend, because it shows India as the exotic, culture-rich land that it is. Yes, we don’t see the metropolitan bit with the high-rise buildings, or the westernised side of the country, but that is not what India is known for! The vibrancy, the street kids, the temples, the holi colours; it’s all true. Coldplay has just picked up the most attractive elements of our diverse nation to foreigners, and played on that. Which is exactly what they should do, to appeal to a universal audience. Words like ‘cultural appropriation’ and ‘stereotyping’ are being thrown around and a large part of the online Indian population is reacting badly to the song.

We aren’t saying that they don’t have a point, but on the other hand, it’s just a song video, and it’s not meant to be offensive. In fact, Coldplay has made it to highlight the cultural beauty of India. As for Beyonce playing an Indian actress, it doesn’t look too legitimate, but she does look exotic and gorgeous, and it goes well with the song. She’s also featuring as an artist, so this was a good way for her to be featured in the video.

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The only negative is Sonam Kapoor’s much fussed about cameo, which is a joke, because if you blink you’ll miss it. She’s spotted 3 times in succession and hardly for 2 seconds each. Her styling is fabulous, and very appropriately ethnic, but she doesn’t have much of a role.

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The song itself is catchy enough, laced with a few undertones of Indian instruments. They haven’t done anything super original, but it’s a visually appealing video, which isn’t showcasing anything false. It’s set on gorgeous Maharashtrian backdrops, with a mix of the colours of India as well as the Slumdog aspect of it. Check out the video here, and you’ll find yourself humming it on the weekend.

 

Shivani Goel

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