Virtual Reality Technology is Changing the Way you Experience Music

Posted at March 30th, 2016 | by Shivani Goel | in

Virtual Reality technology has been making leaps and bounds in the past few years. A lot of companies and brands have been exploring interactive technology to give users a better experience whether it’s in games, live shows, or anything else. VR is quite commonplace in the gaming world and is now making headway in the music industry. Experts are predicting that 2016 will see VR headsets becoming a mainstream phenomenon. The Oculus Rift headsets just launched in 20 countries for $599 and the maker has been receiving a lot of investments.

VR companies such as YouVisit see a lot of potential in enhancing large festival experiences. They tried their first concert recording during Armin Van Buuren‘s 2015 Tomorrowland set and the footage was labelled The Armin Effect. The CEO of YouVisit said, “We worked with [Armin van Buuren], his team, as well as TomorrowWorld to produce that VR experience. It allows users to engage with artists like they’ve never been able to before. In traditional video you have the director who predefines every scene and the order of those individual scenes. Our software platform allows the viewer to be the director.”

2016 is seeing major labels and festivals incorporating VR technology as a part of their experience. Universal Music Group formed an alliance with iHeartMediato for developing VR concert series. Coachella has included Google cardboard headsets in this year’s welcome package for the festival attendees. The connected VR app allows attendees to take a 360 degree tour of the festival grounds, see panoramic images from previous years, and pop in on exclusive artist interviews.

Virtual Reality may as well be the future of music videos and live concerts. Record sales are dropping and touring is dominating the music scene right now, which will let VR bring more opportunities to earn revenue for the music industry by creating live unique experiences. VR live streaming is not a distant dream anymore and large festivals could soon be offering virtual reality concert tickets so fans can experience the festival from all across the globe. Whether it’s a 360-degree music video or live concert experience, Virtual Reality has a definite and bright future in the music industry.

 

Shivani Goel

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