Tomorrowland Is The Biggest Social Media Music Event In The World With 1.2 Billion Online Touchpoints

Posted at August 29th, 2017 | by Shivani Goel | in Entertainment, Music Festivals, News, World Music

As more than 200 nationalities united in Belgium at the end of July for the world’s most inspiring music festival, the rest of the planet was glued to its computers, phones and smart TVs to follow the music and magic emanating from Tomorrowland’s 16 stages. With all the figures that are now in, it’s clear that never before has the impact of the festival’s official social media channels been this enormous on a global scale, reaching more than 200 million unique people and establishing 1.2 billion points of contact. Adding in the posts, content, and live broadcasts featured on the artists’ social media – plus all other media, visitors and fans covering the festival – would easily multiply those numbers.

Tomorrowland became so much more than a festival,” says Armin van Buuren, one of the festival’s headliners. “It’s an amazing feeling to know that while you’re getting goosebumps at the MainStage in Belgium, literally millions of people around the world are watching my performance, even organizing home parties and having an amazing time as well.”

 

Most festivals mainly focus on the biggest stage”, says Solomun. “It’s great to see that Tomorrowland successfully develops a place for all subgenres of electronic music for fans and the industry.“

Facebook and Instagram are the two biggest traffic drivers for Tomorrowland. Throughout the festival Tomorrowland went live to deliver full sets, created exclusive Instagram Stories with festival highlights, and took over the official Instagram account (@instagram). “Working with the DJs, and capturing the enjoyment of the visitors, Tomorrowland created authentic and engaging content for Facebook Live and Instagram Stories, to bring the millions of music fans from around the world even closer to the festival,” says Glenn Miller, Entertainment Partnerships for Facebook in EMEA.

A Tomorrowland Snapchat Our Story was made available to users around the world in six languages. More than 77 million Snaps were watched by over 4.3 million Snapchatters.

Besides the content on its own channels, the festival was broadcast live on radio in the USA, India, China, Belgium, France, Germany, Austria, Dubai, the Netherlands, Romania, Ireland, Italy, and Spain and on television in Belgium, Italy and MTV’s global network.

The long-awaited 2017 after-movie will be released in the first half of September.

Most of the DJ sets from all the stages are now available at 365.tomorrowland.com

 

Shivani Goel

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