Tomorrowland Is The Biggest Social Media Music Event In The World With 1.2 Billion Online Touchpoints

Posted at August 29th, 2017 | by Shivani Goel | in Entertainment, Music Festivals, News, World Music

As more than 200 nationalities united in Belgium at the end of July for the world’s most inspiring music festival, the rest of the planet was glued to its computers, phones and smart TVs to follow the music and magic emanating from Tomorrowland’s 16 stages. With all the figures that are now in, it’s clear that never before has the impact of the festival’s official social media channels been this enormous on a global scale, reaching more than 200 million unique people and establishing 1.2 billion points of contact. Adding in the posts, content, and live broadcasts featured on the artists’ social media – plus all other media, visitors and fans covering the festival – would easily multiply those numbers.

Tomorrowland became so much more than a festival,” says Armin van Buuren, one of the festival’s headliners. “It’s an amazing feeling to know that while you’re getting goosebumps at the MainStage in Belgium, literally millions of people around the world are watching my performance, even organizing home parties and having an amazing time as well.”

 

Most festivals mainly focus on the biggest stage”, says Solomun. “It’s great to see that Tomorrowland successfully develops a place for all subgenres of electronic music for fans and the industry.“

Facebook and Instagram are the two biggest traffic drivers for Tomorrowland. Throughout the festival Tomorrowland went live to deliver full sets, created exclusive Instagram Stories with festival highlights, and took over the official Instagram account (@instagram). “Working with the DJs, and capturing the enjoyment of the visitors, Tomorrowland created authentic and engaging content for Facebook Live and Instagram Stories, to bring the millions of music fans from around the world even closer to the festival,” says Glenn Miller, Entertainment Partnerships for Facebook in EMEA.

A Tomorrowland Snapchat Our Story was made available to users around the world in six languages. More than 77 million Snaps were watched by over 4.3 million Snapchatters.

Besides the content on its own channels, the festival was broadcast live on radio in the USA, India, China, Belgium, France, Germany, Austria, Dubai, the Netherlands, Romania, Ireland, Italy, and Spain and on television in Belgium, Italy and MTV’s global network.

The long-awaited 2017 after-movie will be released in the first half of September.

Most of the DJ sets from all the stages are now available at 365.tomorrowland.com

 

Shivani Goel

मुख्य लेखिका

TALK OF THE TOWN

Psy Legends Vini Vici Are Coming To India This November

Psychedelic Trance dignitary Vini Vici are planning an India tour later thi ...

20 Night Clubs In India That You Need To Party At

There are very little things that may beat going out partying that would ma ...

One Republic Are Coming To India Next Month

One of the greatest Pop-Rock bands of our time are hitting up India next mo ...

Troyboi Is Coming Back For An India Tour This Month

It seems like Troyboi will be coming back for more after his debut India to ...

10 Night Clubs In Mumbai That You Must Party At

Not every soul would agree but Mumbai is the most exquisite city when it co ...

Cafés In Mumbai That Won't Burn A Hole In Your Pocket

Mumbai is yuuge and as a result there are loads and loads of quirky and min ...

TRENDING

Now Stream Bollywood Music On Spotify

Spotify has entered into a global content deal with T-Series, India’s lar ...

Ariana Grande Surprises With A Rap In Her New Song

Ariana Grande's new song, 7 Rings is ALL THAT. And the Hype is as real ...

Tomorrowland, 2019 Is Celebrating 15 Years Of Tomorrowland And It Is Going To Be EPIC

  In July 2019, 400,000 People of Tomorrow from 200 different count ...

Fetty Wap Is Back At It Again With New Tracks

Willie Maxwell II, known professionally as Fetty Wap, is an American rapper ...

Jaden Smith Set To Perform In India

Vh1 Supersonic has one of the craziest line ups. Artists like Marshmall ...

10 Comedians To Look Out For In 2019

Sumit Anand https://www.youtube.com/watch?v=whwQqMMyRPU Pavindar Singh ...


Find Events

In your city, in your neighbourhood. Coming soon.

What’s Trending

What trends never ends.

@grapevineonline

Follow Us on Insta for #GVOStuff