The Battle of Music Streaming Services: SoundCloud v/s Spotify

Posted at January 27th, 2016 | by Supreet.cheema | in

When you think of big names in music streaming world, you automatically think of Spotify and Apple Music. But there is one music streaming service that we probably love but underestimate at the same time – SoundCloud. While these big streaming companies are caught up in the race to earn more and more money through their services, SoundCloud is concentrating on maintaining an open network for music discovery and enjoyment.

According to an editorial by Tech Crunch, SoundCloud is worth much more than these big players. If you compare Spotify and SoundCloud, both have a huge user bases yet  Spotify has only 75 million active users while SoundCloud has more than 175 million monthly listeners. Why so? Well, Spotify, a paid service, gives you what is easily found elsewhere and constantly faces licensing and distribution issues. Soundcloud on the other hand is like YouTube of audio world, encouraging free flow of creativity and focusing less on monetization (at least for now).

Moreover, the newly signed licensing agreement with Universal Music Group with recent funding puts Souncloud face to face with Spotify and even wards off any potential lawsuits over copyright infringement. It surely seems like Souncloud has the potential for Youtube like viral growth as long as it keeps attracting new talent and not join the herd of money-minded services.

Supreet.cheema

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