Saavn Launches 'Hip Hop Highway' Audio Show Tracing It's Evolution In India

Posted at February 22nd, 2017 | by Shivani Goel | in

Saavn and One Digital today continue to amplify their efforts in catapulting India’s burgeoning hip hop story, launching their newest audio show, Hip Hop Highway, in an effort to continue to promote alternative genres and adding to Saavn’s already diverse offerings. Hip Hop Highway will have 12 episodes, releasing a 25-30 minute episode each Wednesday. Listeners will hear from Indian artists, promoters, labels, producers, and upcoming talent as they discuss all aspects of the hip hop genre. Mixing in-studio sessions and on-site interviews, listeners can expect an authentic, off-the-cuff conversation on the role desi hip hop has come to play in India’s popular culture. The audio show strengthens Saavn’s initiatives in helping build the Hip Hop Movement.

Hosted by Raaj Jones, the first episode will feature Indian Rapper Raftaar and British-Indian DJ & Radio presenter Bobby Friction. With Hip Hop Highway, listeners will be privy to a range of conversations, from insights into the evolution of desi hip hop to the international scene, and exclusive unreleased tracks to live performances from their favourite hip hop artists. Week on week, the off-centre yet revolutionary audio show will have various artists including Badshah, Divine, and Naezy, among others.

“With Hip Hop Highway we want to trace the origins of the genre in the country, with artists relating their journeys to the top. What was once deemed a subculture has today successfully become mainstream Indian music and Saavn is delighted to be the first audio streaming service to tell this story.” said Paramdeep Singh, Co-founder and Executive Chairman of Saavn. “Hip Hop Highway will be incredibly artist centric and give major up-and- coming talent the opportunity to share their craft and stories with Saavn’s growing listenership base. Considering One Digital Entertainment’s extensive work on the hip hop scene, we are happy to partner them on this property”.

Catch the first episode now: http://saa.vn/hiphophighway

Shivani Goel

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