Saavn Launches 'Hip Hop Highway' Audio Show Tracing It's Evolution In India

Posted at February 22nd, 2017 | by Shivani Goel | in

Saavn and One Digital today continue to amplify their efforts in catapulting India’s burgeoning hip hop story, launching their newest audio show, Hip Hop Highway, in an effort to continue to promote alternative genres and adding to Saavn’s already diverse offerings. Hip Hop Highway will have 12 episodes, releasing a 25-30 minute episode each Wednesday. Listeners will hear from Indian artists, promoters, labels, producers, and upcoming talent as they discuss all aspects of the hip hop genre. Mixing in-studio sessions and on-site interviews, listeners can expect an authentic, off-the-cuff conversation on the role desi hip hop has come to play in India’s popular culture. The audio show strengthens Saavn’s initiatives in helping build the Hip Hop Movement.

Hosted by Raaj Jones, the first episode will feature Indian Rapper Raftaar and British-Indian DJ & Radio presenter Bobby Friction. With Hip Hop Highway, listeners will be privy to a range of conversations, from insights into the evolution of desi hip hop to the international scene, and exclusive unreleased tracks to live performances from their favourite hip hop artists. Week on week, the off-centre yet revolutionary audio show will have various artists including Badshah, Divine, and Naezy, among others.

“With Hip Hop Highway we want to trace the origins of the genre in the country, with artists relating their journeys to the top. What was once deemed a subculture has today successfully become mainstream Indian music and Saavn is delighted to be the first audio streaming service to tell this story.” said Paramdeep Singh, Co-founder and Executive Chairman of Saavn. “Hip Hop Highway will be incredibly artist centric and give major up-and- coming talent the opportunity to share their craft and stories with Saavn’s growing listenership base. Considering One Digital Entertainment’s extensive work on the hip hop scene, we are happy to partner them on this property”.

Catch the first episode now: http://saa.vn/hiphophighway

Shivani Goel

मुख्य लेखिका

TALK OF THE TOWN

Psy Legends Vini Vici Are Coming To India This November

Psychedelic Trance dignitary Vini Vici are planning an India tour later thi ...

20 Night Clubs In India That You Need To Party At

There are very little things that may beat going out partying that would ma ...

One Republic Are Coming To India Next Month

One of the greatest Pop-Rock bands of our time are hitting up India next mo ...

Troyboi Is Coming Back For An India Tour This Month

It seems like Troyboi will be coming back for more after his debut India to ...

10 Night Clubs In Mumbai That You Must Party At

Not every soul would agree but Mumbai is the most exquisite city when it co ...

Cafés In Mumbai That Won't Burn A Hole In Your Pocket

Mumbai is yuuge and as a result there are loads and loads of quirky and min ...

TRENDING

Travis Scott Assembles His Own Super Team In Hawaii To Wrap-Up Much Awaited Album "Astroworld"

Travis Scott's 3rd Studio album has been in the works for so long that some ...

Sensation Returns To India After 2 Year Hiatus

One of the biggest concerts in and around Amsterdam is making it's return t ...

Akon Launches With His Own Cryptocurrency "Akoin"

2.000 acres of land provided by the Senegalese President will be turned int ...

First Play: Illenium & Excision's Collab Is All Set To Drop

2 of the biggest names attached with Bass music have had a collaboration fo ...

Lost Stories Are In A League Of Their Own With Their Latest Future Bass Release

Lost Stories have really outdone themselves with this one! India's favorite ...

Axwell /\ Ingrosso Give Heartfelt Tribute To Avicii At Ultra Europe

Axwell /\ Ingrosso played a tantalizing set at Ultra Europe, Croatia. They ...


Find Events

In your city, in your neighbourhood. Coming soon.

What’s Trending

What trends never ends.

@grapevineonline

Follow Us on Insta for #GVOStuff