Rihanna and Louis Vuitton Set to Launch Luxury Label Fenty

Posted at May 17th, 2019 | by Shank | in Events, Featured, News

The queen of pop has kept quiet when it comes to releasing new music but her brand continues to shine because Rihanna will now have here own luxury fashion brand launched by none other than LVMH (Moët Hennessy-Louis Vuitton) the mega fashion house, which will be launching their first from-scratch brand since launching Christian Lacroix in 1987. The name of the label has been christened as ‘Fenty‘ (Rihanna was born Robyn Rihanna Fenty and the name pays homage to her last name).
Image result for RIHANNA FENTY
“Designing a line like this with LVMH is an incredibly special moment for us,
She also becomes the first woman of color to have a label under LVMH and the first woman to start an original brand for the world’s largest luxury group.
This brand will be based in France and the launch will take place in none other than the city of Paris, probably the most stylish city in the world. And Rihanna’s announcement comes as a major surprise because the unveiling takes place only a few days from now on May the 22nd. The official statement on Louis Vuitton’s website confirmed rumors that Rihanna and LVMH had something in the works by stating that the brand is, “.. Centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes, and accessories, including commerciality and communication of the brand. “The brand is an extension of her already-successful cosmetics brand launched in 2017.
“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna commented on Friday the 10th of May. “Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”
Check out her collection here



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