Pepsi MTV Indies to be replaced by a Hindi Music Channel

Posted at September 8th, 2016 | by Yash Vikram Singh | in

First aired in 2014, Pepsi MTV Indies is set to be discontinued and taken off air soon. The music channel that aired videos of independent artists will replaced by MTV Beats, a Hindi music channel.

 

MTV Indies was initially launched to introduce a stench of alternative music to the youth in India. It is now being shut down, read what Sudanshu Vats, Viacom 18 CEO had to say about this-

“We will now be offering three differentiated experiences from brand MTV – while the flagship channel will be focused on youth and branded content and MTV Indies will continue to cater to the indie subculture, now, on the digital platform; MTV Beats, our first 24X7 Hindi music channel, will replace MTV Indies on air, with an eye to take the MTV brand to a more mass audience.”

He further added “India loves its music, especially Bollywood music. With MTV Beats, we aim to give our audience a 24×7 music companion who fulfils all their music needs through the day.”

The idea is to have both – have something that caters to pop culture and have something that caters to the sub culture. And that’s how we see both. MTV is pop culture and Indies is sub culture. So whatever becomes bigger here floats onto MTV.”

Although no official date has been set it looks like it’ll go down next month.

Yash Vikram Singh

TALK OF THE TOWN

Psy Legends Vini Vici Are Coming To India This November

Psychedelic Trance dignitary Vini Vici are planning an India tour later thi ...

20 Night Clubs In India That You Need To Party At

There are very little things that may beat going out partying that would ma ...

Cafés In Mumbai That Won't Burn A Hole In Your Pocket

Mumbai is yuuge and as a result there are loads and loads of quirky and min ...

Nightlife Spots In Mumbai You Can Party At After 1AM

Of many things that Mumbai is popular for, nightlife is one. A drive along ...

Cafés In Delhi/NCR With Interesting Concepts For When You Want More Than Just A Meal

Cafes in Delhi are popping up everywhere. A couple of years ago Delhi was a ...

Mashd N Kutcher Are Bringing The Heat With A Three City India Run

Australian electronic duo Mashd & Kutcher have quickly become the bigge ...

TRENDING

G-Eazy Blesses Us With "The Beautiful & The Damned" Release Feat. Halsey, Charlie Puth, A$AP Rocky & More

G-Eazy's album has been in the works for a long, long time. We remember hea ...

Eminem's Comeback Album "Revival" Is Out In Full Now

We've been hearing about this for a long time. Shady fans squeal at the tho ...

Armin van Buuren, W&W & Steve Aoki To Headline World's First Zero Gravity Party

Dance Music keeps on knocking down new records and galloping to unexplored ...

Participate In Delhi's Largest Mosh Pit Club Party At Kitty Su

Kitty Su is known for hosting some seriously amazing events and the l ...

Check Out Who All Made It To The Billboard Top 100 This Year

Out of all the charts that depict a release's prowess, it's safe to say Bil ...

GVO Interview With BookMyShow Bossman Kunal Khambhati On Ed Sheeran, AR Rahman & More

BookMyShow has far superseded being just a ticketing platform and now they' ...


Find Events

In your city, in your neighbourhood. Coming soon.

What’s Trending

What trends never ends.

@grapevineonline

Follow Us on Insta for #GVOStuff