Kehlani Releases The Ultimate Halloween Anthem With Budweiser

Posted at October 18th, 2017 | by Shivani Goel | in Entertainment, Music

This October, Budweiser unleashes “Touch,” the ultimate musical anthem for Halloween, co-written by American R&B Star Kehlani and Grammy Award-winner Ryan Tedder of One Republic. Developed by Budweiser, in partnership with CAA Marketing, “Touch” comes to life in a short film from PRETTYBIRD director Fleur Fortune, and follows masked revelers on a transformative journey from dusk until dawn, culminating in the summoning of a mythical creature – a majestic black horse that serves as the driving force for the epic night.

 

“Halloween is a popular global holiday for our drinkers, a time when they are free to be whoever they want to be. We saw an opportunity for Budweiser to own this exciting time of year and bring it to countries which haven’t experienced this fun tradition. Through strong partnerships with Kehlani and CAA Marketing, we took a non-traditional approach to our content and co-produced a music video to tell an engaging story about our brand.” – Lauren Rodriguez, Global Brand Director, Budweiser.

 

The three-week content- driven campaign, which launches in 17 countries worldwide today, will introduce Budweiser Halloween to markets where the occasion does not yet exist, enabling the brand to own the popular holiday.  Budweiser and CAA Marketing worked collaboratively with Kehlani and her label Atlantic Records, to tailor the original song to the creative vision for the short film, resulting in a piece of brand-supported entertainment content that consumers will choose to seek out.  The “Touch” film will be released in bars, clubs, and house parties globally, and 15s and 60s spots have been derived from the video to serve as paid media assets.  Additionally, the song will be released on Kehlani’s Spotify and iTunes pages. The campaign has a strong presence in bars and clubs, with full trade activations supporting the program from the bottom up.

 

Listen to Touch below.

 

Shivani Goel

मुख्य लेखिका

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