DJ Snake Drops New Music Video For "Magenta Riddim" That Was Shot In India

Posted at April 12th, 2018 | by Yash Vikram Singh | in Dance Music, Entertainment, Featured, News

Last month, we ran a story about DJ Snake coming to India as an impromptu trip and no one really seemed to know why he was there. But today he released the Official Music Video for his new track Magenta Riddim and now we understand that his visit wasn’t for a mysterious private show but to shoot his music video.

 

 

Released last month, Magenta Riddim is another heater churned out by the Boom Boom Machine and its ecstatic music video shoot is another reason for Indian Snake fans to be glib. Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for “Up & Up”), the “Magenta Riddim” video follows a squad of firefighters who can’t stop dancing—the pride and joy of their small Telangana town. Much of the talent and crew involved in making the “Magenta Riddim” video are local artists who’ve worked on legendary films in the realm of Tollywood (the Telugu-speaking film industry).

Check it out below.

Yash Vikram Singh

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