How Play Life Records Is Breaking Barriers And Honing India's Local Dance Music Talent

Posted at March 15th, 2018 | by Yash Vikram Singh | in Dance Music, Entertainment, Featured, News

A lot of you may not be aware of this but there is an insanely unique new record label in town! DJ NYK has proliferated his efforts to bless the Dance Music scene in India by polishing off his new label Play Life Records. The aim of the label is to scout and feature India’s undiscovered homegrown EDM talent and release their music worldwide on all leading digital stores.

 

 

DJ NYK has already hit the ground running by promoting new talent as well as putting established stars on his brand new label Play Life Records. He has facilitated a string of new artists’ needs to showcase their talent to the whole wide world through global music platforms such as iTunes, Saavn, Spotify & Beatport etc.

DJ NYK has no plans of slowing down as his recent single ‘Wild Horses’, also released under the label of Play Life Records, was a great success. It was accompanied by a music video which was aired by Vh1 immediately after its release and was even featured on their playlist Vh1 Sound Nation’. Wild Horses received close to a million views across YouTube and Facebook as well. A remix competition was also hosted which was instrumental in discovering even fresher EDM talent from India like Lalit Shinde, Reverb & Kannad, Somanshu x Aman & The Indians.

 

 

Play Life Records has already released 4 songs under its label, of which the latest is ‘When Its Gone’ by The Unknown and Mabryx which was released on the 26th of January, 2018. Another recent release under the PLR banner was Himalaya by OAFA. The other two releases have been majorly successful as well & were aired on VH1 too.

 

Play Life Records intends to introduce the best Indian Dance Music producers not just to Indian EDM scene, but to the whole world. DJ NYK has quite a bit to say about his beloved passion project;

 

Over the years as an artist I have received so much love from the music community for all my endeavors which makes me feel duty bound to help the scene grow further and help the aspiring artists in any way I can. Play Life Project is my way of giving it back to the music community who has given me so much over the years. I am confident that in the times to come we will be the biggest electronic music record label from the east side of the world. This is just the beginning of a revolution and I am excited for what lies ahead for the Indian Dance Music scene. My team & I, hope to collectively take India to new heights. Wish us luck. Fingers Crossed!

-DJ NYK

 

 

Coming up next on Play Life Records is a tropical house song by Tanishq in collaboration with 16 year old STICH and the mighty vocalist Nathan Brumley who has worked with labels like Revealed Recordings, No Copy Right Sounds among many more.

The track is slated for 17th March 2018 Release.

Yash Vikram Singh

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