India Should Move Away From DJ Mag 100 & Focus On Local Talent

Posted at April 19th, 2016 | by Supreet.cheema | in

Dance music scene booming in India and it’s a hot topic of discussion everywhere around the world. Artists and promoters in the scene worldwide look at our country as an emerging dance music destination. Almost every month some or the other DJ/Producer is touring the country. Some well known and others not so much. If they are in Top 100 DJ list, you could see hundreds and thousands of people at their concert; if not, the crowd count barely reach to 100. The questions arise – Are we too focused on DJ Mag Top 100 list? What about the local electronic talent? This is not just the case with India but includes entire Asia where the dance music scene is still comparatively new.

This was one of the most important topic discussed during International Music Summit Asia-Pacific in Singapore. The panel emphasized a need for promoters to support local and up-and-coming talents or different genres to help develop Asia’s ear for sound.

The crowd is so focused on the Top 100. If you’re not in the Top 100, they don’t want you. So it’s about education. It’s about getting to know the different directions.” – Erik Leenders (CFO, David Lewis Productions, Hong Kong)

India undoubtedly has huge untapped potential when it comes to electronic music scene. Many Indian artists are redefining the country’s place in the industry by signing up with the top notch labels and performing in the biggest festivals abroad. Various music conferences including ADE & The Exchange x AVA are being held in the country. But there are still various challenges when it comes to pushing and promoting local DJ/producers music through a cluttered scene in a Bollywood-dominated country.

In the big festivals and events, you’ll always see a major international artist as the headlining act. Promoters and investors are looking for good returns and that happens only if they bring a well known international artist. Moreover, Indian artists gain more recognition in India when they get signed with an international record label or their track tops international charts. Ironic much? *sigh*

Now coming to artists, there are many aspiring producers that pop up time to time in our country but many lack experimentation. Our habit of following the west follows us even when it comes to music. Experiment! Play with sounds. Even if you like Garrix or Hardwell, take inspiration and not samples. Everyone’s got a role to play from audience to the promoter to the artist if we want to see electronic music become something bigger in India.

Flume, What So Not and Will Sparks all came from a local scene. It became a thing. They got loyal followings, and now they can tour the world. You really do have to develop your own sound in order to breakthrough somewhere else.” – Matt Nugent (Onelove Records, General Manager, Australia)

I’ve always seen Asia as a place of opportunity, but now it feels like how it felt in 2008, 2009 in America. It was all leading up to something and we’re going to get to see what that is. That’s why we’re all here.” – Kaskade (Artist, USA)

Let us know in comments which area do you think needs most work in order to grow electronic music scene in India and how can we best support and nurture the local talent.



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