Budweiser x Boiler Room Join Hands For "Bud X" Electronic Music Lab This December

Posted at November 14th, 2017 | by Shivani Goel | in Entertainment, Featured, News

Building on the global success of its pioneering music partnership with Boiler Room, Budweiser Experiences introduces BUDx – three days of workshops, talks, masterclasses and live DJ performances co-curated by Boiler Room– in New Delhi from December 6-8th.

The underlying focus of BUDx is to bring fans and artists closer together in a collaborative, creative experience around emerging electronic music culture. Through its structure and content, BUDx puts the spotlight squarely on the development of electronic music in India as a tool of social cohesion and empowerment. It is also an extension of the collaboration that brought Boiler Room to India at the end of 2016, and continues to champion the local scene and electronic music communities in India.

Speaking about launching BUDx in India, Kartikeya Sharma, Marketing Director, AB InBev India said, “We are very proud that India is debuting the launch of this flagship global property. We are extremely excited to bring this first-of- its-kind electronic music lab to India and the avenues that this will open up for various stakeholders of the music industry – from artists to fans. Culture shaping is at the core of all our initiatives and with BUDx Boiler Room we aim to push the boundaries further by introducing a platform that will redefine electronic music culture in the country. India will be the first-ever market globally to experience BUDx and we look forward to curating the best immersive music experience for the growing legions of Indian
electronic music fans.”

BUDx will curate the most exciting trends and themes in the scene and will be a combination of panel discussions, showcases, masterclasses, real-time collaboration between artists and amazing Boiler Room sets streamed live across the globe.
One can be a part of BUDx by simply registering at budfactory.in/BUDX

Speaking with Dean Bryce, Head of Music at Boiler Room about BUDx, he added: “At Boiler Room, we always want to delve deeper into the ​ how, what, why of the scenes ​that​ we love​. ​BUDx ​presents a great, new opportunity for us to get more involved on the ground to discuss and deliberate on music culture across the world, starting with New Delhi in December 2017. From panel discussions to masterclasses, one-off collaborations and of course, great music, we envision BUDx to grow into an online archive that will be a resource for fans as well as for the scenes that we champion.”

Among the many highlights of the day will be a masterclass by TEEBS, a producer, a visual artist, and a key member of Brainfeeder clan, who has surged to the top of the beat scene with his billowing brand of beautifully off-kilter, hip-hop- colored beat construction. BUDx will also feature a panel discussion with Sandunes and _RHL as well as a real-time
collaboration between multi-instrumentalist, producer and film director Ash Koosha and composer, percussionist and producer Sarathy Korwar – among a variety of other day-time offerings.

The conference will be closed by a Boiler Room style party. Acts to be announced soon.

 

 

Shivani Goel

मुख्य लेखिका

TALK OF THE TOWN

Psy Legends Vini Vici Are Coming To India This November

Psychedelic Trance dignitary Vini Vici are planning an India tour later thi ...

20 Night Clubs In India That You Need To Party At

There are very little things that may beat going out partying that would ma ...

Cafés In Mumbai That Won't Burn A Hole In Your Pocket

Mumbai is yuuge and as a result there are loads and loads of quirky and min ...

Nightlife Spots In Mumbai You Can Party At After 1AM

Of many things that Mumbai is popular for, nightlife is one. A drive along ...

Cafés In Delhi/NCR With Interesting Concepts For When You Want More Than Just A Meal

Cafes in Delhi are popping up everywhere. A couple of years ago Delhi was a ...

Mashd N Kutcher Are Bringing The Heat With A Three City India Run

Australian electronic duo Mashd & Kutcher have quickly become the bigge ...

TRENDING

Watch What So Not Drop This Insane Genre-Defying Collab With Skrillex

  If you're not living under a rock then you have probably heard ab ...

Eric Prydz Unleashes New Banger "Stay With Me" As His Other Alter Ego Pryda

Eric Prydz is just on fire! He is releasing new music everywhere. He just r ...

The American Music Awards Went Down & There Were Tons Of Surprising Names On The Winners List

The 2017 AMAs were a blast. Some of our favourite artists bagged silverware ...

French Rock Bands COLT SILVERS And LAST TRAIN Are Doing An Extensive India Tour

Curated and created by the French Institute in India, in association with A ...

Why You Can't Miss Out On YOUNGR's Gig In New Delhi This Friday

The incredibly diverse YOUNGR has broken the internet with his unique relea ...

Avicii Releases Remix Pack For "Lonely Together" Featuring Alan Walker And More

Avicii has had his fair share of changes to adjust to, ever since life went ...


Find Events

In your city, in your neighbourhood. Coming soon.

What’s Trending

What trends never ends.

@grapevineonline

Follow Us on Insta for #GVOStuff