Budweiser x Boiler Room Join Hands For "Bud X" Electronic Music Lab This December

Posted at November 14th, 2017 | by Shivani Goel | in Entertainment, Featured, News

Building on the global success of its pioneering music partnership with Boiler Room, Budweiser Experiences introduces BUDx – three days of workshops, talks, masterclasses and live DJ performances co-curated by Boiler Room– in New Delhi from December 6-8th.

The underlying focus of BUDx is to bring fans and artists closer together in a collaborative, creative experience around emerging electronic music culture. Through its structure and content, BUDx puts the spotlight squarely on the development of electronic music in India as a tool of social cohesion and empowerment. It is also an extension of the collaboration that brought Boiler Room to India at the end of 2016, and continues to champion the local scene and electronic music communities in India.

Speaking about launching BUDx in India, Kartikeya Sharma, Marketing Director, AB InBev India said, “We are very proud that India is debuting the launch of this flagship global property. We are extremely excited to bring this first-of- its-kind electronic music lab to India and the avenues that this will open up for various stakeholders of the music industry – from artists to fans. Culture shaping is at the core of all our initiatives and with BUDx Boiler Room we aim to push the boundaries further by introducing a platform that will redefine electronic music culture in the country. India will be the first-ever market globally to experience BUDx and we look forward to curating the best immersive music experience for the growing legions of Indian
electronic music fans.”

BUDx will curate the most exciting trends and themes in the scene and will be a combination of panel discussions, showcases, masterclasses, real-time collaboration between artists and amazing Boiler Room sets streamed live across the globe.
One can be a part of BUDx by simply registering at budfactory.in/BUDX

Speaking with Dean Bryce, Head of Music at Boiler Room about BUDx, he added: “At Boiler Room, we always want to delve deeper into the ​ how, what, why of the scenes ​that​ we love​. ​BUDx ​presents a great, new opportunity for us to get more involved on the ground to discuss and deliberate on music culture across the world, starting with New Delhi in December 2017. From panel discussions to masterclasses, one-off collaborations and of course, great music, we envision BUDx to grow into an online archive that will be a resource for fans as well as for the scenes that we champion.”

Among the many highlights of the day will be a masterclass by TEEBS, a producer, a visual artist, and a key member of Brainfeeder clan, who has surged to the top of the beat scene with his billowing brand of beautifully off-kilter, hip-hop- colored beat construction. BUDx will also feature a panel discussion with Sandunes and _RHL as well as a real-time
collaboration between multi-instrumentalist, producer and film director Ash Koosha and composer, percussionist and producer Sarathy Korwar – among a variety of other day-time offerings.

The conference will be closed by a Boiler Room style party. Acts to be announced soon.

 

 

Shivani Goel

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