Budweiser Gives Delhi A Massive Music Event 'What's Brewing'

Posted at September 27th, 2016 | by Shivani Goel | in

Budweiser has recently launched their ‘Always Brewing’ campaign and it’s bringing it’s international music property ‘What’s Brewing’ to India for the first time. It’s happening in New Delhi on the 30th of September at Social, HKV. Event management company WMS, has curated 11 brilliant artists to perform under one roof. The lineup will feature BLOT, Anushka + Agent, Progressive Brothers, Paraphoniks, Frame/Frame, SICKFLIP, Zaeden, and Kerano.

With the variety of genres being showcased, the concept is to take the audience on a journey of “What’s brewing in the world of music”. There will be three stage set-ups; THE UNDERGROUND, THE GHETTO, and THE CLUB – each devoted to a different type of electronic music. The Underground stage will be minimalistic techno, featuring Paraphoniks, FRAME/FRAME and BLOT. The Ghetto will have Anushkha + Agent and SICKFLIP, and The Club will see performances by Progressive Brothers, Zaeden, and Kerano.

unnamedSpeaking about the maiden edition of the music property, Vineet Sharma, Associate Marketing Director, AB InBev India said, “What’s Brewing has been really well received by consumers in our international markets and we wanted to introduce this unique platform to India. This event brings India on the map of similar music experiences happening in cities like New York, Berlin, London. This furthers our agenda of always brewing something new and fresh for our target audience.”

Budweiser is also hosting a special contest on their social media platforms where budding electronic music artists stand a chance to perform at ‘What’s Brewing in Delhi’. Artists who wish to enter the contest can participate by uploading a 30-minute set on Soundcoud. The headlining acts for each stage will select the best set and announce a winner. The winners for each genre will get an opportunity to play the opening set before some of the biggest names in Indian electronic music take stage. You can check out all the details about the contest here.

It’s like a music festival rolled into one evening and entry is free so you can’t miss out! Check out the event page here for more details!

Shivani Goel

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