Budweiser Gives Delhi A Massive Music Event 'What's Brewing'

Posted at September 27th, 2016 | by Shivani Goel | in

Budweiser has recently launched their ‘Always Brewing’ campaign and it’s bringing it’s international music property ‘What’s Brewing’ to India for the first time. It’s happening in New Delhi on the 30th of September at Social, HKV. Event management company WMS, has curated 11 brilliant artists to perform under one roof. The lineup will feature BLOT, Anushka + Agent, Progressive Brothers, Paraphoniks, Frame/Frame, SICKFLIP, Zaeden, and Kerano.

With the variety of genres being showcased, the concept is to take the audience on a journey of “What’s brewing in the world of music”. There will be three stage set-ups; THE UNDERGROUND, THE GHETTO, and THE CLUB – each devoted to a different type of electronic music. The Underground stage will be minimalistic techno, featuring Paraphoniks, FRAME/FRAME and BLOT. The Ghetto will have Anushkha + Agent and SICKFLIP, and The Club will see performances by Progressive Brothers, Zaeden, and Kerano.

unnamedSpeaking about the maiden edition of the music property, Vineet Sharma, Associate Marketing Director, AB InBev India said, “What’s Brewing has been really well received by consumers in our international markets and we wanted to introduce this unique platform to India. This event brings India on the map of similar music experiences happening in cities like New York, Berlin, London. This furthers our agenda of always brewing something new and fresh for our target audience.”

Budweiser is also hosting a special contest on their social media platforms where budding electronic music artists stand a chance to perform at ‘What’s Brewing in Delhi’. Artists who wish to enter the contest can participate by uploading a 30-minute set on Soundcoud. The headlining acts for each stage will select the best set and announce a winner. The winners for each genre will get an opportunity to play the opening set before some of the biggest names in Indian electronic music take stage. You can check out all the details about the contest here.

It’s like a music festival rolled into one evening and entry is free so you can’t miss out! Check out the event page here for more details!

Shivani Goel

मुख्य लेखिका

TALK OF THE TOWN

Psy Legends Vini Vici Are Coming To India This November

Psychedelic Trance dignitary Vini Vici are planning an India tour later thi ...

20 Night Clubs In India That You Need To Party At

There are very little things that may beat going out partying that would ma ...

One Republic Are Coming To India Next Month

One of the greatest Pop-Rock bands of our time are hitting up India next mo ...

Troyboi Is Coming Back For An India Tour This Month

It seems like Troyboi will be coming back for more after his debut India to ...

10 Night Clubs In Mumbai That You Must Party At

Not every soul would agree but Mumbai is the most exquisite city when it co ...

Cafés In Mumbai That Won't Burn A Hole In Your Pocket

Mumbai is yuuge and as a result there are loads and loads of quirky and min ...

TRENDING

Party For A Cause With MARNIK India Tour

Prithvi Sai, the once labelled "Youngest DJ of Asia", is re-Launching his ...

Martin Garrix Releases ByLAw

In 2013, when Martijn Garritsen aka Martin Garrix was just 16, the Dutch d ...

Khalid's New EP Suncity Is Out!

Seven-track EP, Suncity, by last year's Grammy-nominated American Teen, Kha ...

Monica Dogra To Perform Her New EP

The Narayan Mastana singer, Monica Dogra, whom fans also know as Shaa’ir, ...

4 Events For Culture Enthusiasts

Globetrotters An exhibition of early postcards from around whole of the ...

Best Vietnamese Food You Can Find In Delhi

The dish of grilled meat and noodles that Barack Obama and Anthony Bourdain ...


Find Events

In your city, in your neighbourhood. Coming soon.

What’s Trending

What trends never ends.

@grapevineonline

Follow Us on Insta for #GVOStuff