Bluefrog Mumbai Is Shutting Doors For New Avenues

Posted at July 27th, 2016 | by Shivani Goel | in

The Blue Frog in Lower Parel has been a part of the sprawling mill district in Mumbai since 2007. It’s an integral part of the live music soon and has it’s own sound recording studio and live stage. Now it’s going to shut down in August and they’re saying it’s time for the frog to move to two new locations, to “reinvent and expand to not just survive, but stay ahead of the curve”.

 

 

“While it’s time to remodel the space and venture out in newer and more innovative avatars after nine years, the rentals we are paying today are much higher. This is a business decision that makes financial sense,” said Sumer Vaswani, managing director, Blue Frog. “We have envisioned two concepts in two different parts of the city and are currently in talks with franchise partners. Yes, the entire team is nostalgic about our iconic flagship venue but we are also very excited about the next chapter,” he added.

 

“Wherever we open, Blue Frog’s signature interiors will remain, so will the acts. The new space won’t be much smaller than what it was in the mill,” says Vaswani, “our core strength is managing music and our new model will focus on outdoor gigs.”

They’re kicking off their final countdown on the 30th of July with a series of gigs titled ‘The Last Set‘, up until the closing weekend on 28th August. The fest will feature multiple artists performing all day long and that will be the end of BlueFrog in Lower Parel.

Source: Times Of India

Shivani Goel

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