Avicii's Taste the Feeling is Coca Cola's Euro 2016 Campaign Anthem

Posted at March 12th, 2016 | by Shivani Goel | in

Earlier this year Coca-Cola had launched it’s first global campaign “Taste the Feeling” with Conrad Sewell behind the vocals of the featured song. The collaboration was with long time Coca-Cola associate, Avicii, and the track has officially been named the anthem for Coca-Cola’s UEFA EURO 2016 campaign.

Umut Ozaydinli, chief of ventures said, “Conrad Sewell has been on our radar ever since last year. Avicii’s signature production with Conrad’s unique vocals made the perfect mix for a summer hit.” Check out the video below.

 

Avicii really enjoyed working with Sewell, “I really liked the original demo and after a few intense weeks in the studio working on the production, we were able to present an amazing final product.”

Before “Taste the Feeling,” Coca-Cola had featured a cover of Avicii’s hit track, “Hey Brother,” in their “Brotherly Love” campaign. Check it out below!

https://youtu.be/0oYlOBun8UI

Shivani Goel

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