Avicii Pairs Up With Coca-Cola For The Biggest Campaign Ever

Posted at January 20th, 2016 | by Shivani Goel | in

Coca-Cola launched it’s first global campaign ‘Taste the Feeling‘, with rising Australian star Conrad Sewell as the voice for the brand. Sewell is popular among fans for emotional pop ballads, but he’s best known for his collaboration with Kygo on the hit track ‘Firestone’.

Avicii is a long time collaborator with the brand for both the music and the campaigns, and this song just happens to mention having a coke. He is an internationally renowned EDM DJ, and is slated to perform at the upcoming Ultra Music Festival.

Conrad-Sewell-Avicii-Coca-Cola-Campaign-2016-billboard-650

 

Sewell will be performing internationally at events tied to coke campaigns like UEFA EURO 2016 soccer tournament, and the RIO 2016 Olympics. Additional versions of the song will be produced by Avicii around these events. He has also produced ‘GIF the Feeling‘ for the interactive digital experience of the brand. Users can personalise ‘real-time feelings’ with a GIF scene and share it.

“Taste the Feeling” was written in collaboration by Jeremy Bircher, Josh Jones, and Scott Fritz. Coke’s head of global music, Joe Belliotti said “As we searched for the perfect song this one stood out from day one as something really special.”

https://youtu.be/-AmKP9VE2Ms

 

Shivani Goel

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