Apple Buys Shazam For $400 Million

Posted at December 12th, 2017 | by Yash Vikram Singh | in Entertainment, Featured, News

Apple has finally got a new toy to integrate with Apple Music. Its latest acquisition is none other than the audio identifying app we all know and love; Shazam. Although the acquisition has been in the works for a while Shazam seems to have gotten the worst half of the deal as it saw itself valued at north of a Billion dollars during its last round of funding. Check out what the behemoth had to say;

 

 

“We are thrilled that Shazam and its talented team will be joining Apple,” an Apple spokesperson told The Verge. “Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”

“We are excited to announce that Shazam has entered into an agreement to become part of Apple,” Shazam said in a statement to The Verge. “Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”

 

The deal is all but done and will be closing in a few weeks as it awaits regulatory approval. It will be exciting to see how Apple will incorporate this new technology they have among their hands. In addition to being a sound ID detector, Shazam also has a pretty sweet Augmented Reality technology that could be used by Apple.

Yash Vikram Singh

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