An Elixir to Get Rid of After Party Hangovers is HERE

Posted at March 15th, 2016 | by Supreet.cheema | in

While popping a PartySmart pill surely feels like a task for you really have to remember before you head out for a party, most drinking plans are spontaneous and not-so-planned. The result? You wake up with a bad hangover, reach office late and feel like a zombie almost the entire day. Well, thanks to a father-daughter duo who has come up with an solution for this. Bharat and Mitali Tandon bring to you the ultimate antidote for nasty hangovers – Morning Fresh.

When asked what led to the product’s discover, Mitali said “Our parent company Sericare, is a pioneer in the field of sericulture and using silk as a bio-material. I was always encouraged to work with my hands and be independent in thought and action. During our research, we discovered that certain peptides from silk protein stimulate the production of ADH. ADH is an enzyme that naturally occurs in your liver, and that is what helps break down alcohol. But it gets overpowered when given excess alcohol to manage, thus resulting in hangovers. But peptides re-activate the enzyme. We were very excited by the potential of the idea, and decided to test our hypothesis. We did a preliminary study on rats. We got fantastic results, which was really our ‘aha’ moment and that encouraged us to start developing the product.

Unlike PartySmart, Morning Fresh is a post-drinking solution that helps to cure cruelest of hangovers. It has been created in three flavours – cola, mint and strawberry, at Rs 100 a bottle. Sounds good right?

Most people rely on home-remedies or informal methods. Our target audience is also very health conscious and we were particular about keeping the product natural, portable, and easy to consume.Mitali.

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Source: yourstory.com

Supreet.cheema

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