EDM has gained massive popularity in such less time that it’s supporting to promote products other than Beats headphones, allowing advertisement agencies take a different route altogether for music to be played during commercials, and their making viewers a bit engaged. Good, bad, indifferent, electronic music is on a continuous rise, and we can’t help but revel in its continued ascension.
We’ve enlisted ten of our favourite EDM placements in television advertisements:
Song: Midnight City by M83
We can all agree commercials are terrible, but pair the Victoria’s Secret girls with M83‘s excellent “Midnight City” and you’ve got your own fashion show to give up Goosebumps (you exactly know what I mean)! The down-tempo-techno beat from the group’s sixth studio album, ‘Hurry Up, We’re Dreaming’, makes for a magical soundtrack that complements these lovely ladies in Prague.
I am not sure if this is the right mood-setter for a lingerie commercial featuring “angels,” but these are best 31 seconds I have ever spent watching an advertisement, damn beautiful!
Song: Find You by Zedd feat. Matthew Koma, Miriam Bryant
According to Zedd, “Every night has that ‘turn up moment,’ as does every song.” In this particular commercial, Zaslavski performs his song “Find You” while Bud Light bottles turn into an equalizer while he “turns up” the crowd. The fifteen-second ad promotes Bud Light Platinum, a premium light lager, which at its heart is Bud Light but with a slightly sweeter taste. Since its launch in 2012, music and nightlife have been at the core of the brand’s identity, including a partnership with Sensation and tracks by Kanye West and Avicii in past ad campaigns.
Song: Express Yourself by Diplo feat. Nicky Da B
The TV commercial here shows the infectious and empowering influence of the Zumba lifestyle, which is fiercely linked to its addictive choreography and music. The largest fitness promoting company strays itself from using models with “perfect” body types and instead replays that dance-workout is for everyone, breaking out moves in unexpected places, paying tribute to how Zumba brings fun to losing weight and staying fit. The spot is set to a remix of the energetic house track “Express Yourself” by one half of Jack Ü, Diplo, and begins with people displaying small, uncontrollable body spasms, which eventually build to a full-on musical and physical crescendo of all out dancing!
Song: Ten Feet Tall by Afrojack feat. Wrabel
In July 2013, during his set at Ultra Music Festival Europe, Nick played his remix of Stephen Wrabel’s “Ten Feet Tall,” which later got it featured in Budweiser Light’s “Cool Twist” Super Bowl commercial. This version contains indie vibes and the larger-than-life “Afrojack style” having an inherent radio-friendly uplifting appeal to it. Fans who used Shazam to ID the track were able to download it for free, courtesy of Bud Light.
Song: Animals By Martin Garrix
Martin Garrix’s breakthrough track ‘Animals’ has been played every-f-where, and no festival performance seems to be complete without a bootleg or a remix containing it, right? “Animals” was also used in the following commercial for the hard hitting video game Madden NFL 25. For those who don’t know what it is; Madden NFL 25 is an American football sports game based on the National Football League, published by EA Sports.
The platinum certified track was added in the March 2014 update of Asphalt 8: Airborne, used in the Dior advertisement for their “Dior Addict Fluid Stick” and is set to play in a new video game, Just Dance 2016.
Song: Landline 2.0 by A-Trak feat. GTA
Not only does this advertisement feature the Canadian DJ, A-Trak in the studio and illustrations from Ed Banger’s own ‘So Me,’ it plays the track, ‘Landmine 2.0,’ from A-Trak and GTA to bring in a new style for Adidas Originals “Unite All Originals” campaign. The bass-heavy trap beast is wrapped around some interesting sounds thrown overtop, playing a perfect complement to the quick-cutting, sport centric visuals.
The campaign is much more affable than combative. Run DMC’s famed history with Adidas dates back to the 1980s, and they’ve been lending their benign street cred to the three stripes ever since.
Song: Kuaga by Pierce Fulton
Pierce Fulton‘s ‘Kuaga‘ was undoubtedly a career launching release for him, receiving remixes from countless producers and being heard on just about every chill playlist. The vocal edit got itself featured on the “Smirnoff Sound” Collective Mix, which also included artists such as Dillon Francis, Capital Cities, and Cash Cash, further making its way to the ‘Smirnoff Experience #unfakeit’ advertisement campaign, delivering a very powerful message; parties aren’t about making heads turn and jaws drop, it all about just letting your hair down, forgetting about who’s watching and simply shake a leg! Even if you got two left feet, because a real party is all about real people!
Song: Scary Monsters & Nice Sprites by Skrillex
When you thought white-water rafting was intense enough, Sonny’s brutal beat makes it better. Proof? This slow-mo, action packed thrill ride! GoPro hit it out of the park by adding the perfect soundtrack for an individual “just” kayaking down a breathtaking waterfall!
Song: Reptile by Skrillex
Mortal Kombat is notorious for using unparalleled combination of bone-breaking gameplay and finest of the fine soundtracks. MK9 chose the perfect theme tracks for its characters, but “Reptile’s Theme ” performed by Skrillex in this commercial takes away the spotlight. Liu Kang does his signature flying bicycle kicks in sequence with each DJ scribble; Sub Zero applies a bone crushing saber strike to a frozen Scorpion at the climax of the song. Skrillex even adds the famous line “Woopsie.” Finally with a kick to the crotch, Jax finishes the song as it ends with bones shattering! The track was also used in the second trailer for Teenage Mutant Ninja Turtles.
Song: Greyhound by Swedish House Mafia
Absolut Vodka and Swedish House Mafia are two of some of the best known iconic brands which have made Sweden illustrious! The two teamed up in order to make an “Absolut world” where music and cocktails come with racing robotic greyhounds remotely controlled by a trio of DJs, spurred on by a cast of characters that make Lady Gaga look casual. ‘Greyhound’ which is the title of the drink, the video, and the actual music track is a three-minute visual feast created by TBWAChiatDay, adding to the repertoire of more than thirty years of creative collaborations between the eminent vodka brand and highest selling artists in music, art and fashion, such as Cee-Lo Green, Jay-Z as well as Andy Warhol, Herb Ritts and Keith Haring!
Know any other EDM-based commercials? Let us know in the comments section, so we can share them with our other readers as well!
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