Adele smashes Taylor Swift's record with new single 'Hello'

Posted at November 5th, 2015 | by Medha | in

First new song by Adele in three years and its already roaring high with success. The new song HELLO has already sold more than 1,112,000 copies in just a week, saying bye bye to the record of 636000 copies of Flo Rida’s RIGHT ROUND. Not to mention this will be the first video to have been shot with an IMAX camera. On its first day, Adele’s “Hello” video garnered 27,717,681 views leaving behind Swift’s “Bad Blood” by 7 million views. The song also witnessed 61.6 million streams, second most ever after the Harlem Shake.

HELLO saw international success with reaching number one in 23 countries including the United Kingdom and debuted atop the Billboard Hot 100 in the U.S. The song describes modern day relationship with everyone you love. The video opens up with Adele struggling to get a network on her cell phone, defying its very purpose in today’s world of connectivity. On the surface, “Hello” is about a break-up from long ago, and also an attempt at reconciliation with her former self. Adele called her previous album 21 a “break-up record” and the upcoming 25 a “make-up record.”

Riding high on the success, Adele may celebrate with a special performance at the Brit Awards 2016. The song may have taken six months to be composed but has reached the hearts of millions and topped charts in a matter of no time.

 

Medha

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