Remember 2013? When everyone was trying to mime the catchy lyrics of a song called ‘Thrift Shop’. Macklemore and Ryan Lewis has proffered this hit song, along with a host of others. Now American hip-hop artist Benjamin Hammond Haggerty, AKA Macklemore is coming down to India to perform at Vh1 Supersonic in Pune this February.
Indian electronic music fans are in for exciting times in 2017 as Budweiser continues to play a pivotal role in shaping the electronic music culture in India. Their latest association is with Gionee Vh1 Supersonic, scheduled from 10th -12th February 2017 in Pune. Speaking about this partnership, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “2016 was a great year for Budweiser as we introduced the Indian audience to some of the biggest electronic music experiences for the very first time. This year, we are committed towards amplifying this further. We are excited to kick start 2017 by partnering with Vh1 Supersonic who are bringing legendary Eric Prydz to India for the first time. It is an important year for Budweiser wherein we want to lead the electronic music space in India and our associations with Supersonic will only further this agenda.”
Macklemore says, “India is one of my favourite places in the world. Extremely excited to be playing this festival!” Stay tuned for more and revisit his most popular track to get pumped!