Digital Music News posted a very convincing article about Google acquiring Spotify for $41.1 Billion in cash and equity, but it was an elaborate April Fools plan. The only telltale sign in the otherwise perfectly believable article was this line toward the end:
“The full Wall Street Journal article is here. We’ll update as more aspects of the deal emerge.”
In which the link leads to Wikipedia’s page on the meaning behind April Fool’s day.
If Google was working it’s way towards buying out Spotify, it would have turned out to be the biggest deal ever to touch the music industry. Spotify is a behemoth by itself, about to reach it’s 50 millionth paying subscriber. And it goes without saying it would take Google to a whole new level as far as the music industry is concerned. A whole level above Apple Music. Alphabet is struggling to concoct a solid streaming service.
They even included totally fake quotes:
“We’re thrilled to bring Spotify into our family of music properties,” Google Music executive vice president Nathan Rutherford said on Saturday while key media outlets were given the preview of the deal.
“Now, we can combine the best of three worlds: Google Music, YouTube Music, and Spotify.” Rutherford said.
“We hope this game-changing approach will truly re-orient artists towards an exposure model, while we continue to pay the labels.”
Spotify’s CEO, Daniel Ek, hasn’t been removed either. Well done, DMN, the article went viral and it was a while before even we realized that it’s fake.