The global icon Axwell announced last month that he would be coming to India for a musical concert this January, and we have NEXA to thank for it. They’re the pioneers in the automotive industry and are all geared up to launch their latest offering – Ignis. Nexa is set to unveil the none-of- a-kind car at Ignis Electronation, at Indira Gandhi Stadium in New Delhi, on the 13th of January.
Since this car is made for the millennial and its design and attitude are synonymous with the lifestyle and free-spirited ways of the target audience, the best way to launch Ignis is through a zone that the youth loves to belong to – Electronic Dance Music, aka EDM – a growing trend in the country. Ignis launch is going to be a maddening frenzy of music, headlined by one of the leading industry stars – Axwell along with an interesting lineup of Nikhil Chinapa, Nawed Khan, and Dannic.
For the first time ever, the car launch won’t just focus on the automobile, but also on the concept to resonate with the audience and bring them closer to the process. So this 13th of January, the youth will come to light it up and launch Ignis in style. Register here to get exclusive passes & catch all the electrifying action live!